> What we have is copyright holders telling you where you can and can not watch our content. And encrypting your content so you are locked out of it by default so they can then control where you are allowed to watch it. So Apple's devices can not play content from Amazon or from XBox live, etc.
Are you really blindly turning Apple into the victim here? Amazon until recently hasn't really been in the hardware game (I'm not counting the early Kindle's). They have relied on others for distributing their content - Xbox 360, PS3, Roku, Android etc. Why would Amazon actively limit usage for consumers with Apple products? That's insane.
> There is also not really a need to since as mentioned you can just buy it from iTunes Store.
False. Amazon Prime members have access to unlimited free instant video, right? Even without prime, the prices are competive. Amazon new release rental: $3, Apple: $4.
But yes, clearly this is just the nature of the industry right now. You guys are on the right track, but this kind of thing will probably get worse before it gets better. Heck, you'd probably have to wait for government to get involved...