Why isn’t my Apple AirTag pinging when I’m searching for it and it’s nearby

Here's some things you can try. Try each step until, hopefully, the issue is resolved:

• Access the Find My app on your iPhone. Select this AirTag from the Items tab. Press Play Sound. Then press Stop Sound. Try playing the sound again.
• Be sure that the battery tab was fully removed.
• Take the battery out, and then, put it back in.
• Clean the tag. Take it apart again, then grab a microfiber cloth and an anti-static brush. A brand new, unused toothbrush will suffice if you don’t have an anti-static brush available.
• On your iPhone, turn Bluetooth off, and back on again.
• On your iPhone, verify that Location Services is enabled.
• Verify that your Apple ID is enabled with two-factor authentication.
• Change the tag's battery.

If none of the above resolves this issue, you will need to contact Apple Support directly for further assistance. To do so, simply select the "Support" link on the lower left-hand side of this forum's web page.

Are you actually in possession of this AirTag and it will not ping when requesting it to do so, or it's still missing, but nearby (within 30-40') of your iPhone?

Is this a brand new AirTag or have you had it awhile and have replaced its battery?

Does it make any sound at all, or is the sound barely perceivable?

Have you tried resetting it?

See if this can help: How to reset your AirTag - Apple Support