http://support.apple.com/kb/HT4895
This article makes no sense. It recommends:
Using the same Apple ID for store purchases and iCloud is recommended for most users. To use the same ID, follow these steps:
iPhone, iPad, or iPod touch:
- When you first set up your iOS 5 device, enter the Apple ID you use for iTunes in the setup screens. It will be used for store purchases and iCloud.
- If you skipped the setup process, enter your Apple ID in Settings > iCloud and Settings > Store.
Mac: Enter the same Apple ID in Apple () menu > System Preferences > iCloud and in
iTunes > iTunes Store.
PC: Enter the same Apple ID in Control Panel > Network and Internet > iCloud and in iTunes > iTunes Store.
Ok. I have a Mac. I went to System Preferences (by way of the Apple menu, no less) after updating to 10.7.2, but there is no "iCloud and iTunes" panel. There is only iCloud, and there is nothing about iTunes in there.
I, too, am furious. My first Apple product was a IIc+, and have been a loyal fan ever since.
I have two iTunes Store accounts, which is one too many. The first is with my original @mac.com email. Then, on one sad, sad day, I created another account because I forgot to enter the @mac.com at the end of my username. I really wasn't paying attention when this happened, and have no excuse for not realizing I was creating a new account instead of simply signing into another, but it nonetheless happened. I started making purchases from the account. Now, my iCloud experience will be plagued with the headache of multiple personalities.
I tried to resolve this problem of two accounts with Apple about three years ago. It was the worst customer service experience of my life. There was a brick wall everywhere I turned.
I have literally thousands of dollars invested between both accounts. I just want to make them one. Actually, I want to transfer the purchases to one and delete/abondon the other. Why, why is this so impossible?
Alright, I'm done venting. I'm going to assume there's still hope - a plan - on the horizon to resolve this travesty. The support article alludes to some solution that just doesn't exist, so perhaps we can hope that it just doesn't exist as of yet.