Thanks for the tip WZZZ. But, said CMD prompt does not work with iTunes. Instead, I changed the .plist, as outlined here. http://forums.macrumors.com/showthread.php?t=1006150
There are plenty of ways people have described how to do this with iTunes running in Windows, But, to my knowledge, there isn't one on this forum to do it with iTunes 10.5 on a Mac.
Until now, that is!