thye chean wrote:
In fact, besides the fact that iBooks Author is much easier to use, there isn't a lot of reasons to do eBooks in iBookstore.
To be honest, it wouldn't have occured to me to look for a book in the app store. It doesn't seem intuitive. It's also questionable whether having books as apps is a good thing. For one, no ISBN for apps, so these books won't show up in any international or library catalogs. And the fragmentation of books across two stores from the same company is probably not good either. Just confuses the consumer.
To my mind, such a split is not ideal. Long term, the boundary will become more and more blurred though. I mean, at what point does an interactive book become so interactive that it should more appropriately be called a program? Eventually, I expect that all these boundaries will simply vanish. Apps, books, video--it'll all just become media. Why should I have to care (as a consumer of information) whether something is implemented as an app or as a book? Ideally, the distinction shouldn't even exist.
But, for the time being, if we have a bookstore, that's where I go to look for books, and if we have an app store, that's where I go to look for application. I expect it will be the same for many people.
My guess is that you are right. Unfortunately this is the thing we have to do since iBookstore appeared to be broken right now. It also does not seem to allow us to distribute Chinese content, to places that we are interested in selling books to (primary, Asia).
So App Store is the only way out right now. This might make sense to some multimedia books - like for us, we have music video books for kids, and we have nature books that teaches kids animals and birds via video. These do make sense in App Store as long as they don't look like a book and more like an interactive application.
Before iBookstore comes along, people do delivered magazines (wait... they still do that) and books via App Store.
I see your quandary. Part of the problem is that the entire publishing world is being turned on its head by new technology, and it will be quite a few more years before the various players involved have worked out what works and what works not, and we'll see some sort of stability.
One of the truly great things about the stability of traditional books is all the infrastructure we have around them, such as catalogs, databases, citation indexes, and so on. That infrastructure adds a lot of value that, currently, isn't available for apps, and available only in very limited form for eBooks.
Eventually, we'll have to develop systems that solve the same problems across a variety of media. No small challenge…
I think if Apple make the approval process as efficient as App Store (one week), and allows author to update their book without pulling away their books in store, Apple is close to what you describe.
Apple is so close to that dream - and the iBooks Author is so great - that it is quite heartbreaking to see the process so broken.