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Single Framerate Production for iTunes

1207 Views 6 Replies Latest reply: Jul 3, 2012 10:03 AM by phatty82 RSS
phatty82 Level 1 Level 1 (10 points)
Currently Being Moderated
Jun 20, 2012 10:58 AM

I work for a TV content company that does business with iTunes.

Apple's tech specs require that all shows be delivered in their original framerate, including graphics, transitions etc.

 

This isn't very common, especially in nonfiction.

 

Has anyone here, working for a production company, been faced with these issues?

Have you switched to single framerate production? Have you changed your deliverable formats to the networks you work with?

 

Thanks!

  • darbypsnm Level 3 Level 3 (720 points)
    Currently Being Moderated
    Jul 2, 2012 12:07 PM (in response to phatty82)

    How many different frame rates are you dealing with?

     

    Are you delivering final shows or elements contained within a show? I presume you are delivering masters of completed shows.

     

    Isn't your final sequence/master one frame rate no matter what the sources?
    I think Apple doesn't want you to change the frame rate of your deliverable so that is different than the master. I would presume that Apple has had issues with submissions where the frame rate was changed to something other than the original.

     

    We mostly shoot and edit in 23.98 but DG requires that all submitted spots be 29.97(SD & HD). They don't care what you start with it just needs to be 29.97 for them to accept the spot. Other networks have spec sheets that are very specific to format, codec, & frame rate.

     

    If we need to change our frame rate we use Compresor to convert a master file to the desired specs. We are normally only converting 23.98 to 29.97. We do any upscaling(720p to 1080) in Final Cut.

  • Shane Ross Level 8 Level 8 (41,655 points)
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    Jul 2, 2012 12:19 PM (in response to phatty82)

    Asked to deliver a show with a single frame rate?  I don't get you.  ALL the shows I deliver are in a single frame rate.  I don't have multiple frame rate masters.  Masters are only one frame rate.  And they want it in the ORIGINAL frame rate?  meaning...you edited the show at 23.98...or 29.97.  Deliver in that format.  The format you edited in.  The MAIN frame rate of the show. 

     

    I work on shows that are shot 23.98, for example.  Interviews, b-roll...the main frame rate is 23.98.  But then we incorporate video that is 29.97, some that is 59.94.  Some 25fps.  WE convert all of that to 23.98 before we edit.  Or before we online at least.  The show started 23.98, and ended 23.98. We then deliver 23.98...or if requested, 29.97 masters.

     

    I don't get your question I guess.

  • Shane Ross Level 8 Level 8 (41,655 points)
    Currently Being Moderated
    Jul 2, 2012 8:09 PM (in response to phatty82)

    I have only had this requirement at one place...MSNBC.  They require that your source footage all be 29.97. No master you shoot will be 23.98, or it will be rejected.  That is the only network I have ever had that requirement for (and I have delivered to quite a few networks.)

     

    APPLE iTUNES requires this?  So Apple is a network now?  And they require all your source footage to be not converted from another cadence?  I guess they is because a) they are clueless about a lot of Film/TV production.  I mean VERY clueless.  or b) they have gotten a lot of footage from people where this is done VERY poorly.  Given the influx of people posting questions here and on other forums, I can tell you that there are hundreds of people editing who have no clue about frame rates or proper conversions of such.  So that might be an issue.

     

    Still, Apple is pretty clueless for this requirement.

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