Apparently, iBooks can't be sent as gifts??????? How totally lame! Talk about narrowing you potential market, How hard is it to email receipient a code (link) that downloads the iBook? Wow, sometimes the little things are the big things.
Yea, I know about gift cards, but that is not the same thing at all.
I'm surprised that you can do this with Kindle, but not with iBookstore. Having put out a couple of books, I'd like to be able to promote a way to gift them nearer Christmas. Please sort it out Apple: it will drive sales.