Thanks for responding. My novel, KIP, is about a fox living in an undeveloped area of a university campus whose habitat is destroyed to make way for a new basketball arena. Appropriate subject headings would be something like "animal stories" or "survival stories" or even, more specifically, "fox stories." But I didn't see anything close to those among the BISAC headings. I went with "Action and Adventure" but that doesn't quite hit the mark. I know there's a way to specify age group and one might think my novel would be appropriate for younger readers but actually the style in which my novel is written would be too challenging for most readers 13 and under, so the age level is listed as 13 and up. The description I included pretty accurately describes the novel but I'm not sure if someone searching in the iBooks store would pull it up via keywords in that description.
You mentioned "animal stories", "survival stories" and "fox stories" but I don't think this would make it clear either, are animal stories a cartoon for children or wild animals, are survival stories about bad breakups?...
Based on the current information I think Nature is the most appropriate category, I'm sure you can find something there http://www.bisg.org/what-we-do-0-117-bisac-subject-headings-list-nature.php
These sound good:
NATURE / Animal Rights
NATURE / Animals / Wildlife
NATURE / Environmental Conservation & Protection
What do you think?
Thanks, they do sound OK--except my book is fiction and none of the fiction categories really work. In iTunes Producer if you designate your book as fiction, you must choose a subcategory from among those listed. I could not figure out a way to add the NATURE categories you suggested while retaining the fiction designation, which is essential. But I will look into this and see if there's a way to do it.
Ah sorry, you got me there, it sounded like a real case! I guess it should go under Fiction then but I don't see a category that would fit nicely, what a shame.
I guess according to their guidelines you can use
FICTION / General
FICTION / Urban Life
To me it makes sense being able to add any other category after Fiction...
Thing is, if you go to the iBooks store and search the term ANIMAL STORIES you get several screens of titles. You also get many titles when you search SURVIVAL STORIES or FOX STORIES. But my book KIP
is not among them. So the iBooks store does recognize those terms; they're just not available in iTunes Producer. Perhaps books that get into the iBooks store through some other means than iTunes Producer have more options for descriptive search terms.