Kinda disappointing - had a discussion with the printing group who produce the photo books through iPhoto. I have used them before and LOVE the product and final book. However - NO discounts for large orders. I have created a large hard cover book for my hiking club and EVERYONE wnats one. When I tell them it will be $170 per book - they say NO THANKS. I have a 94 page hard cover book. On BLURB.COM it would cost me half. However, I am a dedicated APPLE guy and have no desire to stray. But for HALF the price - it may happen. Any thoughts out there. Is there anyone else that can compete with the ease, style and quyality of an Apple Book???