Currently Being ModeratedJan 30, 2013 9:37 AM (in response to rediii)
do some searching here. There have been some posts about this that detail how to contact apple.. Or perhaps someone will post this again.
Currently Being ModeratedJan 30, 2013 5:28 PM (in response to rediii)
If you've lost the serial number, you might be able to obtain a new one from Apple, provided you have proper documentation: http://support.apple.com/kb/HT1861
FWIW, it is always a good idea to keep software serial numbers in a database, spreadsheet or text file.