Currently Being ModeratedFeb 3, 2013 9:25 PM (in response to Jon Milan)
Playing the track on the iPad did not update the Play Count or Last Played time either...
But after the recent (2/3/13) AppleTV update, playing the track on the AppleTV cleared the track from the playlist. I use the AppleTV with Home Sharing and "Home Share Updates Play Counts" selected.
Case closed, I guess.