277 Views 2 Replies Latest reply: Feb 6, 2013 10:37 AM by Karsten Schlüter
Apple Makes Apple TV 3 which offers Blu Ray quality 1080 picture.
Apple Makes Final Cut X.
Therefore, Final Cut X should natively support Apple TV 3 in 1080 via export.
It does not.
I know you can actually subsitute "Quicktime" for "Final Cut X" in the foregoing logic, but there is such huge interdependence...
Buyers of Apple TV 3 want to see their 1080 home movies on Apple TV 3.
Apple offers no path for this to happen in its software products.
Therefore, Apple TV users will be fewer, and buyers, unhappier.
Steve Jobs spoke of the "digital lifestyle." The pantheon of hardware and software that is Apple places the company at the center of the digital lifestyle. Were Steve Jobs alive today, do you think this oversight (which is glaring, obvious, and large) would have been tolerated? Is this an early example of how vision and an eye toward overcompeting, standard setting, and industry dominance were taken to the grave with Steve?
Bringing Apple TV 3 1080 support to Final Cut X and iMovie, likely through Quicktime, is not only a no-brainer, but given all the tools to achieve it are available and often poorly implemented by third party software companies, having this arena of want tarnished by others is not a very Apple Domination thought.
I have tried using Compressor to process for Apple TV 3. It is a huge joke, wasting enormous time through some very, very bad, unfinished code. I have aborted a few tries after two DAYS of Compressor chewing on it, poorly. Third Party Software will spit out the same file (Pavtube) in 1.5 hours using Quicktime components... Perfect 1080p video (including 1080i deinterlacing) and perfect 48KHz audio with the caveat it will NOT be in sync. Again, poor programming.
Thus, the world of Apple TV 3 is still very incomplete.