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Q: Passbook industry restrictions

Are there any industry restrictions (E.g. alcohol, gambling) on using Passbook?

Posted on Jul 2, 2013 7:40 PM

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Q: Passbook industry restrictions

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  • Helpful answers

  • by Templeton Peck,

    Templeton Peck Templeton Peck Jul 3, 2013 5:46 AM in response to BIGMOB
    Level 9 (62,070 points)
    Jul 3, 2013 5:46 AM in response to BIGMOB

    Ask Apple.

  • by andrewlausanne,

    andrewlausanne andrewlausanne Jul 3, 2013 9:26 PM in response to BIGMOB
    Level 1 (10 points)
    Jul 3, 2013 9:26 PM in response to BIGMOB

    Hi - I asked Apple about this .. One great thing about Passbook is that every Pass can be created especially for a specific user. It enables true one-to-one consumer engagement. You can send customized promotions directly to the pocket of an individual person.

     

    This enables marketing promotions that are traditionally difficult - e.g. In restricted markets such as tobacco, alcohol, gambling etc ..

     

    Apple told me that their approach is that if the promotion would normally be blocked in the App Store - eg distributing *********** - then it's not appropriate for Passbook. Otherwise it's *probably* ok.

     

    If in doubt you should ask Apple ..

     

    If someone complains to them that a specific Passbook promotion seems to be unsuitable or illegal - first the developer will get contacted (this is why they insist that the developer's name & contact info is included on the back of each Pass). If the problem persists Apple will revoke the developer license (necessary to obtain Passbook signing certificates) ..