Currently Being ModeratedJun 19, 2013 4:03 PM (in response to IBryan4423)
You convert to your final deliverable AFTER you edit. Unless you want to do push ins on the 1080 material...in which case you edit at 720p. But typically, you edit full resolution, then convert to your deliverable.
Currently Being ModeratedJul 6, 2013 12:18 PM (in response to Shane Ross)
Thanks Shane. So editing at full res and converting at the final step will make a noticeable difference if final destination is for the web (vimeo, etc). What's the reasoning behind that? Why does the stage at which you convert down to 720p matter if that's your final resolution going to be 720 regardless (just from my own curiosity).
Currently Being ModeratedJul 6, 2013 12:34 PM (in response to IBryan4423)
Work in the highest resolution possible. This allows you to convert to anything you want. If you convert to the format you want to deliver, you are limiting yourself to that delivery size. If you are certain you want to do that, go ahead.
I work in high end workflows, broadcast television and some features. We always complete the work at the highest resolution possible, and convert the final. Although often we throw in another variable and do what is called offline/online editing. Converting the footage to a low quality format to edit, so we save space, and then "online," or recapture the footage used in the cut at high resolution for mastering. But if you're just starting out, I recommend not doing that...it can get tricky and involved.
If you are sure you are going to deliver 720p...then work at 720p.