Currently Being ModeratedAug 23, 2013 4:19 AM (in response to Mercmick53)
You have to push SIM ejection tool in firmly to eject the tray.
Currently Being ModeratedAug 23, 2013 4:23 AM (in response to Mercmick53)
You need to use -some- force to eject the card as it's not spring loaded as you may be expecting. It's a friction design and you need to overcome the friction that holds the SIM card tray in place. For the iPad 2,3 & 4, you also need to push the tool it in at a 45 degree angle...see the following (scroll down to the iPad section):