Currently Being ModeratedOct 23, 2013 6:56 AM (in response to Brian Cross)
According to the Apple.com iWork page for OS X:
Pages, Numbers, and Keynote are free on the Mac App Store for qualifying Mac computers purchased on or after October 1, 2013. OS X Mavericks required. Downloading apps requires an Apple ID.
The policy is similar for iOS devices (with a purchase date of September 1 or later). My Apple ID recognized this purchase and automatically got me the iOS updates.
Currently Being ModeratedOct 23, 2013 9:20 AM (in response to Brian Cross)
You might need to file a claim to be able to get the iWorks software free for your new iMac.
I bought one last week and Pages, Numbers and Keynote do not show up as available for free download in the Mac app store. Apple support directed me to this site: http://www.apple.com/creativity-apps/mac/up-to-date/.
Still waiting for it to be processed.