Q: Call to newpaper and Magazine editors
Dear editors
It's a real joy to see more and more of your publications appearing in an electroinc format on Apples newsstand app.
For people like me with a really low vison this reopens the world - literally.
But: The way you offer your content does not allow me to use the pinch zoom or the text-to-speack feature both built into iOS. So I have to read your content with the "Zoom all" feature. As I need a pretty big zoom factor the reading gets difficult and I more often don't read the article in the end.
So please put some extra effort in the formating and allow some more acessibility features. In the end this will bring you more subscribers from a buyers segment that you normally did not reach at all (Your marketing unit calls this the "long tail".) Or put otherwise put: I would gladly subscribe to a couple of products if their electronnic version is in a format where I can see or hear something.
Yours sincerely
Lorenz (at 10% of the so called normal vision)
iPad (3rd generation) Wi-Fi + Cellular, iOS 5.1.1
Posted on Jan 18, 2014 2:07 PM