Q: About Free Apple Apps for iOS 7 compatible devices

iPhoto, iMovie, Pages, Numbers, and Keynote are free on the App Store for qualifying iOS 7 compatible devices activated or purchased after September 1, 2013.

The first time you launch the App Store in iOS 7 on your qualifying new or factory refurbished iOS device, you will be offered iPhoto, iMovie, Pages, Numbers, and Keynote for free in addition to other free software from Apple. When you tap Download All and sign in with your Apple ID, the apps will download to your device and appear in your store account. If you tap Not Now when you see the offer, you can search for the apps in the store and download them one at a time for free

On my new iPad air the apps listed are not free on the App Store for me.