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Mar 7, 2014 7:59 AM in response to Sugeneby varjak paw,Gifts are sent via email with instructions on how the recipient can redeem the gift. It's usually in the form of a code they redeem in their own iTunes Store accounts. All you need to send a gift is the email address of the intended recipient.
http://support.apple.com/kb/HT2736
Regards.