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Q: Implement iAds for Travel Company

Hi there,

 

At the moment my company is running some campaigns in adwords. We would like to start using iAds as well, but we have some questions and maybe you could help (I can't find this information anywhere):


  • Where can I get examples of exactly where the ads will appear and in what context?
  • Where can I get some examples of ‘preferences’ in relation to targeting?
  • How is the CPC calculated , is it device, app, dependant?
  • Are there examples of CPCs or CPA costs?
  • Can we create the ad in iAd Workbench or is this just the deployment/reporting suite?


If you could help would be really appreciated,

 

Thanks in advance for your time!


iAd

Posted on Mar 11, 2014 9:10 AM

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