Q: itunes is currently unavailable

Try the following steps, check whether things are working after each step where appropriate, before trying the next.

1. Restart the Apple TV (Settings > General > Restart).
2. Restart the Apple TV by removing ALL the cables for 30 seconds.
3. Restart your router. (Also try removing it’s power cord for at least 30 seconds)
4. Reset the Apple TV (Settings > General > Reset > Reset all settings)
5. Restore the Apple TV (Settings > General > Reset > Restore)

I have the same issue as the above poster but can't find an answer to this problem.

Feels kinda rotten to pay 1/3 of the cost of a apple tv for a support call where some support personel will tell me to reset the apple tv and check the ethernet cable...

If someone have some technical insight to this issue regarding hickups with itunes authentication or similar it would be interesting to hear. Or some other suggestions as how this issue can be resolved.

//W

Unless there is a problem with the iTunes Store, which is extremely rare, the problem is almost certainly a problem with your network, connection or settings. The solution is unlikely to have anything to do with the Apple TV.

Seems strange considering there are several posts on the first page of this forum describing the same problem?

But I'm open to suggestions why all of our networks all of a sudden started experiencing some issue that would cause itunes not to be able to stream. Especially considering all other apps are working fine... Netflix et cetera.

We too, are having this same issue. All devices are streaming the movie on our network except our Apple TV. All purchased movies will NOT play on the apple TV. WE are very frustrated at the moment and I am searching for answers on this forum. But no one seems to be able to give a good answer. We have tried all of the above steps. I have to believe there is an issue with Apple and the authorizations..... Please FIX!!!

Same exact problem.  All seems to have started within the last week post IOS8 and Yosemite.  No matter what I do, nothing works anymore.

I've been having the exact same issue, which started sometime in the past week. No amount of searching has helped.

Oddly enough it's only affecting one itunes account. I can watch purchased content no problem with a second account.

It's alarming that the number of reports here are rising, at least it's a confirmation that the issue is not at our end.

Do apple read these forums? Are there any way to contact them without going through the payed support line?

I'm also having this problem (located in Arlington, VA).  I bought a movie this morning (Sat. 22 Nov.).  Played some of the "iTunes extras" content from the movie with no issue, then tried to play the movie.  The movie seemed to be stuck in "loading" mode.  After performing all of the recommended troubleshooting steps, I am now getting the "iTunes Unavailable" message.  Signal strength is high on my network. Content from other services, e.g. Netflix, is working fine on my AppleTV.  It appears this is a problem with iTunes only.  TV shows, Music, Movies... None of these are playing via my AppleTV.  After accessing the content and "loading," I get the same message for each:  "iTunes currently unavailable. Try back later."  Yet, I can see the displayed cover art, the scenes are listed, the extra content is shown, etc.  The content just won't PLAY from iTunes on my AppleTV.  On my computer, only the most recent purchases are visible as the computer is "waiting for the iTunes store" information. 

There is a serious problem with iTunes!  

Same problem, both of my ATV's - working off of a Time Capsule.  The fact that it is both of my ATV's with identical problems, and that there seem to be many users taking to the forums within the last few days, I am comfortable saying this is an issue on Apple's side.  I'm frustrated, but at least I am confident it's not me, or something I can fix on my own.

I have seen posted elsewhere that turning off Dolby Digital inside audio and Video settings Fixes this issues.  Let me know if this works.  doesn't make sense to Me but worth a try.

Having this issue also unfortunately

I'm in Lancashire, UK

I can watch and listen to all films/music via iTunes on my 2012 Mac Mini but I cannot access any of it via my Apple TV3; it constantly states that "iTunes is currently unavailable; please try later"

It's driving me mad as I've 200 films on there and masses of music and I can't watch the films or listen to the music apart from sitting at my desk!!!

Has anyone got any further re this?!

I've fully reset my ATV3 and it's made no difference; I've re-booted my Virgin Media SuperHub 2, again no difference. Tried changing the Dolby settings, no difference...

Please advise!

I, too, continue to have this problem:  iTunes unavailable.  Try back later. 

I did an online chat with Apple's support team and reported the problem imploring them to check the iTunes servers/system as the problem seems to be on their end of the pipe.  I say this with confidence because I have performed all the Rx troubleshooting steps and also because everything else is working fine on my network including all other apps across all devices-- even other streaming services.  iTunes is the one problem across all devices... which is really a shame 'cause I intended to spend this cold, wintry day catching up on movies.  That is to say, I would be spending money through iTunes right now if there was not this problem with the iTunes store!  Perhaps we should all report the problem to Universal, Sony, Paramount, etc.  Maybe then some action would be taken?  Has Apple even acknowledged there is a problem?