HT204218: Use Bluetooth accessories with your Apple Watch
Learn about Use Bluetooth accessories with your Apple Watch
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Helpful answers
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Oct 7, 2015 1:58 PM in response to crdelsantoby Jonathan UK,★HelpfulHi
Neither the 1-Year Limited Warranty nor AppleCare+ covers cosmetic damage (including scratches).
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Oct 7, 2015 4:58 PM in response to crdelsantoby Jonathan UK,★HelpfulIt is possible that you have only scratched through the fingerprint-resistant, oil repellent coating. It is normal for this coating to wear away under normal use, but it may have become scratched without damaging the screen beneath.
Whether you have scratched the glass or not, Apple does not recommend using cleaning products or polishing or buffing the watch with abrasives; these will wear away the coating and may also (further) scratch the glass beneath.
Your watch may be eligible for chargeable, out-of-warranty service - you can contact Apple Support to establish what options may be available to you:
https://www.apple.com/support/watch/contact/
Otherwise, a good quality screen protector (film-type) may be effective in obscuring or reducing the visibility of the mark, as well as in providing some measure of protection against future damage.