I have also sent feedback to Apple already, but I think it's important that we document our grievances about the ATV 4G in forums and social media so the discussion is indexed and documented rather than being privately held and hidden by Apple's customer service gestapo. I may be alone in this because I have never read this sentiment expressed by others, but I simply hate Siri in all her manifestations and the fact that the Siri Remote is being forced upon me with the new ATV makes me very angry and frustrated. To be fair, Siri is fairly sophisticated and I acknowledge it seems to work well for some, but it rarely works out for me. I often have to repeat myself to her, and she often gives me incorrect or irrelevant results, all of which ends up taking more time than it would have for me to type my query out to begin with (on an actual keyboard, that is; not including the monstrosity that is the letter-at-a-time Siri Remote methodology). And Siri searches don't even begin to cover most of the content that is available on the ATV, anyway, leaving much to be desired even when it works as expected. In answer to the OP, Apple, in their fashion, are trying to force users to use the Siri Remote because it serves their purpose. If you could connect a keyboard and mouse to your ATV, and download Google Docs or Office 365 - hey! Waddya know? You've got yourself a pretty capable computer! Maybe you can hold off on that new iPad or Macbook for a year or two? And if you could use your iPhone to control the ATV (it has all of the same capabilities), what incentive is there to use (and purchase extras of) the overhyped, overpriced and underwhelming Siri Remote? None, IMO. I truly hope Apple finds Jesus on this issue. I've owned multiple units of every generation of ATV and purchased numerous more for friends and family and I can honestly vow that unless they rectify these issues I won't be buying any more.