Q: As it can be seen in the webpage OS 3 will be available today Sept 13. However my Watch App doesnt seem to see the update as available. When I go to software update it keeps saying my watch is up to date with OS 2.2.2. Will OS3 be available today?

Deleting the profiles on both devices and a soft reboot of both worked for me.

Like someone commented below if you did the public beta you must delete your public beta profile and restart your devices.  I did this and the update came up.  Very helpful.  Thanks.

turn off your watch and your iPhone and then turn them back on, make sure iPhone has the iOS 10 or 10.1 then it should come up on your watch too.

It's 7:23 CST and I still don't have access to the download and my phone has iOS 10.0.1

Thanks for your advice. This worked for me.

Unpairing and pairing again worked.

lisamc12:  Are you still having issues?  I too had trouble, even though I followed my own advice. I finally plugged both the phone and watch into a power source and then restarted the watch (I may have restarted the phone again as well, but I don't think so). The update for Watch OS popped up just fine that time.