Q: Iphone 7 and 7 plus's screen dimmer/yellowish than iphone 6 and 5s

I think its a OS problem. But there is a fix!

I had my phone replaced for the same issue... weirdly enough, the new iphone they gave me worked fine for a couple of minutes, but then after restoring from iCloud it went back to yellow...

Go to Settings / General / Accessibility / Display Acommodations / Color Filters

Then you can adjust the color of the screen... I had no clue this setting existed but it was able to  to turn "Color Filters ON" then tap "Color Tint" and found the right color for me... more blu-ish/whit ish if you go with intensity all the way to the left and hue around 60% to the right.

I still think this is a setting bug witht he OS because I compared my phone many times with the ones at the apple store and they all seemed white vs mine that was yellow..... the problem was that I never saw those phone's settings before changing mine... next time im near the Apple store I'll take a closer look to the color filter settings.

Same with me and my iPhone 7... as well as the brightness is not that good enough, compared with my iPhone 6s...

Does Apple comments this? What should we do?

it's crazy how they don't say anything about it. I went ahead and got my phone replaced for a new one but weirdly enough... it failed aigan... crazy.

So i guess there's no point in replacing then...

Same issue - horrible difference. Even my 2014 ipod has a better looking screen.

Attached photo - 6S - 7 - 2014 ipod.

"25% brighter - in that stained 1600s ancient scroll kind of way" I guess is what they were shooting for.

Using the color filter tool in accessibility is a "fix" that shouldn't have to be implemented when no other device needs and reduces brightness by quite a bit.

Wish Apple would address the issue.

Returning mine tomorrow.

Definitely something wrong. I bought a 7 at my local Verizon store the first day. No yellowing at all unless I set it to be yellow at night.

Mine (256 GB 7) has not had any color problems at all, so It might be worth a shot.

So what might be worth a shot...?

Sent from my mobile.

After all tries and color filtering stuff, nothing helped... My eyes ached from this display. Eventually i returned it and hope that Apple is going to make some new Revision of the iPhone with improved display tone and brightness....( Gonna stick with my 6s until then...

What might be worth a shot? Trying to return a phone with a pale yellow screen to get a replacement that is not defective.

I have an iphone 7 with a yellow and dimmer screen compared yo my 6s. All the 7’s at my Apple store were yellower and dimmer too. Bummer. Keeping my 6s.

photo of the 7 vs 6s

http://www.pbase.com/dennislaska/image/164167488

I just got an iPhone 7. The screen is definitely dimmer. The settings display brightness adjustment slider affects the brightness only about 1/2 way to full. Seems like no change in brightness after the midpoint on the slider.

i have the same issue with my 7. I compared it to another 7 and mine definitely has a warmer display. It's also warmer than my 5C, 6s and ipad air 2.

I tired tuning the screen with this method. Yes the screen looks a lot more 'normal' but the temperature of the white is never the same as my other devices.