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My Letter To Apple

991 Views 9 Replies Latest reply: Sep 6, 2007 9:02 AM by Ibike4fun RSS
mrrydogg Calculating status...
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Sep 5, 2007 2:51 PM
Dear Apple,

As a loyal customer and Mac enthusiast, I am extremely disappointed by today's news. Having paid full price for my iPhone not more than 2 moths ago, I am shocked that a price drop was announced so quickly. Not only was the drop in price surprising, but the amount in which it dropped was staggering to say the least. I demand an explanation.

In the past few years I have spent upwards of $10,000.00 on Apple products. I live, eat and breath your companies hardware and software. I am constantly in awe of your innovation and design. Today though, I am angry. Having just read of your great success in outselling all other smart phones last month and shipping your one millionth iPhone soon, I am dumbstruck by the price drop announcement. I am sure many will appreciate the drop, as a new customer, I am sure that will lure them even more to the iPhone. But what about the original users? What do we get out of this?

Not even Apple can deny that a extremely high percentage of initial iPhone purchasers were probably Mac enthusiasts who have purchased and supported your products of the years and decades before this. Probably the same people who both sing your praises and defend your attackers with the passion and verve not seen by a lot of other companies users. For this reason I feel it is appropriate that we are compensated in some way for this landmark decision made today.

I feel that a Apple store credit for $200, a free iPod nano, a rebate for $200, a free Apple Care contract for my iPhone or free copies of both iWork'08/iLife'08 and Leopard are all acceptable solutions to this dilemma. Believe me when I tell you that their are a lot of angry iPhone owners right now. Action is not only necessary on Apple's part, but will be demanded by a vocal consumer base.

Let me finish by saying, I understand the electronics business, I understand price reductions and I understand the reasoning for this drop in terms of attracting new customers and speeding up Apple's share of the cell phone market. All that can't explain why the proper price point was not decided upon before the June release of the phone? Why any business would drop the price of a phone that is selling as quickly as it is? Why, after 2 months, has no significant upgrades to the phone become available? Why, after only 2 months have you decided to alienate 1 million users? Are our voices even being heard?

Please respond to my concerns in a timely manner. I love Apple, I love the products and will continue to use the ones I have. I must say though I will think long and hard before ever purchasing one of your new products for the foreseeable future.

I am a good and loyal customer Apple. Today though, I might of become a former customer.


Ryan Shannon

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I sent this is written form to Apple's Headquarters as well as sending to Apple's feedback section for the iPhone. I am also calling in, like some others done, successfully to demand some sort of refund or something. I am not shocked that this happened. I expected it around Christmas, but so soon and with the same model and features, not acceptable business practices.
PowerBookG4 17"/1.67GHz PowerPC/2 GB DDR SDRAM, Mac OS X (10.4.10)
  • SlackerCS Calculating status...
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    Sep 5, 2007 2:57 PM (in response to mrrydogg)
    So if it happened three months from now it'd be OK? Didn't you decide it was worth $600 when you bought it? What has changed since then? What will be changing in the next three months?
    PC, Windows XP Pro
  • rgina Calculating status...
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    Sep 5, 2007 3:00 PM (in response to mrrydogg)
    Here here! Couldn't have said it better.
  • Senorcardgage74 Calculating status...
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    Sep 5, 2007 3:00 PM (in response to mrrydogg)
    Here here.

    They lost a 160 gig iPod sale when they pulled this today.
    MacPro Quad, Mac OS X (10.4.10)
  • Calculating status...
    Currently Being Moderated
    Sep 5, 2007 3:01 PM (in response to SlackerCS)
    come on ... we all understand product cycles, and dmand pricing, but a drop of price of one third in two months is just insulting to all those who had the willingbness to embrace this new and unproven device. Maybe six months out a cut of $100 to boost holiday sales, wouldnt be unexpected, but not this large cut and not so soon.
    macbook, Mac OS X (10.4.10)
  • El Pendulo Calculating status...
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    Sep 5, 2007 3:01 PM (in response to mrrydogg)
    I totally agree. Everyone kept telling me to wait on a price cut. I proceeded to buy my iPhone because I didn't expect the price cut to be announced so soon. This is actually my first Apple product and will probably continue to purchase Apple products (I'm thinking about buying a Mac. I'm really hating PCs after discovering Apple.) but the price cut is a bit disappointing.
    Windows Vista
  • Marie Dockery Calculating status...
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    Sep 5, 2007 3:03 PM (in response to El Pendulo)
    Maybe the bottom will fall out of their stocks. Who would trust them to buy one of the new ipods after this rip off.

    Sorry, Apple, but I am angry, of course, not that you care. Money is nothing to you. Guess you are laughing all the way to the bank.

    All your most loyal customers trusted you. You let us down.
    macbook, Mac OS X (10.4.10)
  • jphouck Calculating status...
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    Sep 5, 2007 3:20 PM (in response to mrrydogg)
    I concur, mrrydogg. Thanks for writing the has my support.
    Dell, Windows XP Pro
  • Ibike4fun Calculating status...
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    Sep 6, 2007 9:02 AM (in response to mrrydogg)
    Fool me once, Apple, shame on me. I won't let you fool me again. Two months is WAY too short.

    Heck, BestBuy once refunded me the price difference on a drop 90 days out from the time I purchased the gear which happened to be toward the end of the products lifecycle, not the products LAUNCH!

    Care to guess where I do my "in person" retail electronics shopping (and likely will for life)?

    I wonder where I'll be buying my music... I can tell you where I won't be.
    MacBook Pro 15", Mac OS X (10.4.8), iPhone, 3 iPods, iLife, iWork, Powerbook G4


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