BioNigel's Eco Store was launched at the beginning of 2005, and was inspired by an article I read in The Independent about the top green household products at that time. Until then I was running an environmentally friendly publishers, and had not really explored the potential of the internet.
During my research I discovered a lot of really innovative products – Draught excluder, both energy-saving, and also design-oriented. I wanted to show that being green didn't necessarily have to be a compromise, that there is eco friendly stuff out there that is attractive, aspirational and desirable – things that I'd be happy to have in my own home, because they look good, and work, whilst minimising their impact on the environment. Film MakingBio