Does any one know about this formate AVA

I have been approached by a client who is doing a 30 sec piece for TV and the TV station has asked for the delivery format to be in AVA uncompressed file format. I have looked in Compressors codecs and file conversions nothing I have similarly done the same with quick time and Final cut pro in the hope of hunting down this elusive file format. Please if anyone can shed light on this please let me know thanx ahead of time

G5 Dual 2 GiG, Mac OS X (10.4.9), 3.5gig of Ram 1530 Gigs of HD storrage/RME Hammerfall Multiface /Canopus 100

Posted on Jul 10, 2007 4:12 AM

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11 replies

Jul 10, 2007 4:44 AM in response to Teebow62

AVA - Accelerated Video Architecture... created by DIgital Origin...

I found this with help from google...

"Digital Origin has announced AVA III, its Accelerated Video Architecture (AVA) codec (compression/decompression) optimized for Intel's - Pentium III processor. AVA III takes advantage of the Intel Pentium III processor to enhance the speed of playback and reduce rendering time for all of Digital Origin's digital video software products available for Windows platforms. These products include MotoDV, MotoDV Studio and PhotoDV, as well as popular editing programs used with Digital Origin products, such as Adobe Premiere 5.1.

Digital Origin's AVA III codec compresses effects, titles and transitions to the DV format and decompresses this entire digital data stream to provide video playback."

Seems like you might be being mislead... not sure... wouldn't be the first time that TV stations ask for something that they don't understand... seems to happen to us regularly.

Jul 10, 2007 5:55 AM in response to Teebow62

To re-iterate what James found

...optimized for Intel's - Pentium III processor. AVA III takes advantage of the Intel Pentium III processor to enhance the speed of playback and reduce rendering time for all of Digital Origin's digital video software products available for Windows platforms. These products include MotoDV, MotoDV Studio and PhotoDV, as well as popular editing programs used with Digital Origin products, such as Adobe Premiere 5.1.

If you don't have access to that set-up, you're gonna struggle.

Unless, of course, someone out there knows better...

Jul 10, 2007 6:15 AM in response to Teebow62

Are you in a position where you can ask questions? ie - would it be ok for you to question the client about this delivery format?
what is the source media format? what are you editing in etc?

I'm not saying this is the case with you, but we have had our master tapes rejected (i understand you are delivering a file, not a tape) and an annoyed commisioning editor on the phone (after delivery to the BBC for example)... only to discover later that there is a 'new guy'/junior doing the QC who doesn't have a freakin clue what they require... meaning that our master is fine, and it's just a huge waste of time due to somebody's total lack of competence.

Can you querie the source of the delivery spec? Do they really need AVA or is it some 'tech-speak' they've thrown in because they think it's what they need?

From what i've read, it seems that AVA is an archaic format (pentium lll !?) that might not apply to more up to date systems...

just a thought.

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Does any one know about this formate AVA

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