That's where I was. Looking down further, it seems to make more sense than it did yesterday. 🙂
A lot of the conversion from a chapter track would involve simple character substitution. The biggest difference would be that a Chapter track sort of formats itself where you have to manually place each character using the SCC method. If you want to try hacking out your own closed captions, try this software I found... Hex Fiend.
http://ridiculousfish.com/hexfiend/
Using this, typing the text in the right hand side gives you the character codes on the left. Copy those out, format them as expected by the SCC format and 426f 6227 7320 796f 7572 2075 6e63 6C65 ! (Copy that into the app for the decode 🙂