The problem is you can't practically 'insulate' a magnet. It has a magnetic field, the strength or weakness of which will depend on how strong the magnet is itself, but if the iPod's hard drive is within the magnetic field, it will suffer
some damage, even if very slight. The sort of damage is important to be aware of though, because except in very unusual circumstances we're not talking about a hardware failure. What happens is that over time, as the drive sits in the magnetic field, the field gradually realigns the particles on the drive surface to fit the pattern of the field. Those particles are, for want of a more technical description, your data - so over time your data gets gradually scrubbed off.
However, data is digital not analog, so rather than fading like a picture in sunlight, it gets prone to increasing levels of error, though the drive itself is mechanically, physically and electrically fine.
All you need to do to keep your data safe is occasionally re-write it, because that puts back the original pattern of particles, and starts the 'fading' process from the beginning again.
How often you might need to do that depends on how strong the magnet, which you can get some idea of by how strongly it seems to snap shut or how much effort it takes to open it. The stronger the magnet the faster the wiping of data would be. At worst however, you would only have to restore your iPod via iTunes (same process as restoring the iPhone) and put your stuff back on.
It's also worth remembering that the earth itself has a magnetic field that does the same thing to drives. If you left your iPod in one place long enough, the earth would erase your data just like the magnetic clasp would!