"Apple TV is not authorized to play this."

They defiantly need to put out another patch fix up all the little bugs.

This is happening to me with all purchased content. I thought it was related to a replacement Apple TV, but I think I've narrowed it down to one of the recent iTunes updates. I now cannot sync or stream purchased tv shows, movies or songs to my apple tv. I either get the message you describe on my TV (if streaming) or something similar "Apple TV is not authorized to play .... " from iTunes when syncing. I have an open incident with Apple Technical Support. No news since Sunday.

I'm having the same problem, but only with purchased content on my PC. Purchased content on my MacBook plays just fine on the Apple TV. Both computers are, of course, authorized with iTunes. I've tried de-and-re-authorizing the PC with no luck.

Latest iTunes, of course.

-Ben

Add me to the list of now suddenly not able to play purchased content from the previously playable sources.
any suggestions greatfully received, other than this it was starting to work superbly...

Ok,
just read other threads, rebooted all the machines on the network, dauthorized all machines then reauthorized them.. all sweet now.

I just found this thread, and others on the similar issue. I bought and unpacked my Apple TV last night, and have encountered this same problem. And I have deauthorized/authorized, reset the ATV, rebuilt the iTunes library . . . and still am having the same problem. Has anyone found the solution yet?

I spoke with Apple Support last evening, and my Apple TV is now boxed up and on its way back to Apple. Unfortunately this is a problem that they have encountered with certain networks and certain routers, but they have not isolated the problem. Truly disappointing. And a real waste of hours in setting it up, trying to troubleshoot and resolve the problem, and then on the phone to Apple Support. But at least I got them to waive the 10% restocking fee and the cost of the return shipping.

Tempting. I have had a similar support incident open since Apple replaced my Apple TV due to hardware failure. The recent upgrade to iTunes made no difference what so ever. The interesting points in my case are that a) the content synched and streamed just fine before the Apple TV was swapped out, and that other machines (two laptops) can synch and stream the SAME content with no issue - given everything is on the same network, and the network hasn't changed, curiouser and curiouser. I will call for an update on my support request this weekend.

I find myself disappointed in this because I had expected so much more of Apple. To understand and acknowledge the problem, to resolve it or at least admit it without requiring so many phone calls to Customer Support. On another post someone mentioned that it feels as though Apple TV is just not a priority product for Apple, hence not fully supported. Either that or it (Apple TV) has weak product management. In any event, this is the first time I've been disappointed with an Apple product. And that includes iMac, MacBook Pro, several iPods, an iPhone, each of which surpassed all of my expectations.

I was truly surprised to hear the person in Support say that they don't pay attention to the Apple Discussion board. Now that is interesting. Wouldn't you think it'd be a good way to figure out what the customers are saying, how they're feeling about the products?

ScottishBloke - I have EXACTLY the same symptoms (I wrote a lengthy post on this a couple weeks back on a different thread). The computer I want to have as my iTunes server (an old 2001 Dell desktop) is unable to serve protected content, ** even after reformatting and installing XP SP2 from scratch **. However, a different computer, hooked to the same router, serves the content just fine. Wired, wireless, firewall, no firewall - makes no difference.

Apple support has been useless. I opened a ticket some weeks ago (paying the $49) and they haven't come up with anything other than "replace the network card and/or the router". Lovely. I am going to try to get my $49 refunded.

Like some others, at one point (a few months ago) protected content worked fine, so it isn't like it NEVER worked. And I actually have TWO Apple TVs, and each has the same behavior.

Very frustrating - all I want is to play my music... --Erik

Hello, Apple. Customers talking here. Do you hear us?

I have been having the same issues as many have had. When I wanted to play ANY purchased content on my Apple TV it would not play stating that Apple was unable to authorize. After much frustration and several calls to Apple, we as I said WE figured it out. Here is the solution:

1. First make sure that the computer which has iTunes is Updated and You have properly authorized the machine. To test this try playing the purchased content on the Mac first. If it works then go to the next step.

2. Go onto the Apple TV, go into settings, then reset/restore FACTORY SETTINGS. This will take a while and we restore the machine back to the original settings.

3. Once prompted enter the access code onto your Mac under the Apple TV in the side bar.

4. Once this is completed... here is the important part... REGISTER the Apple TV and MORE IMPORTANTLY, use your CURRENT registration email that you used to purchase the content. THIS IT SEEMS IS WHAT APPLE USES TO CHECK FOR AUTHORIZATION. (I wish Apple would have said something about this)

You should be set to go!

You've got to be kidding !
I will go try this. Needless to say I didn't register my ATV
since I have no need for additional SPAM in my inbox.
Everyone says that Apple products are so much nicer than Microsoft
but so far my experience is the exact opposite...

I had high hopes for this one... seemed plausible... but no dice!

Clean install of xp, new itunes library, new airport extreme... same old errors...

I'll be back on the phone with Apple Support sooner rather than later...