Help with making flyers?

I am currently in the process of making some flyers for my company and am using photoshop elements for the large majority of it. However the font manipuation is not fantastic. Is pages a good application to do this? baring in mind i need to send the file as a JPEG to our printers.
Any help would be much appreciated especially if you have experience with this.

Thanks

Mac OS X (10.4.9)

Posted on Oct 9, 2007 3:26 AM

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10 replies

Oct 9, 2007 2:27 PM in response to Sam_the_manc

Sam, as a Art Director/graphic artist with nearly 20 years experience I advise you to use Adobe Illustrator for your design projects. Better still, and I realize cost factors into your equation, Quark Xpress as well as Adobe In-Design can not only 'Wrap text" around an object but can also have the text follow the outline of said object. Including free-flowing lines! You can even turn type into an image box as well. Talk about creating some ultra-COOL effects!

You see, it's like this... In the graphics world you have 3 primary programs— a page layout program (Quark Xpress or In-Design), an image manipulation program (Photoshop or 'your choice here') and a vector program (Illustrator or Freehand.) Image programs allows you to manipulate or composite your images as well as color correct your image. A Vector program creates your eps files - logo's and so on. A page layout program is where you put it all together and send it off to the printer/service bureau for film output with the end result being a 4 color offset print of the highest degree.

My preferred weapon's are Quark for layout and print with Illustrator and Photoshop to create my images and logo stuff.

A true page layout program can speak the same language as the Level 2 or level 3 Postscript RIP - that provides the color separations. You can also provide the printer/service bureau with an Acrobat PDF file and the resulting prints can be nearly identical. There are other factors such as the type of paper and or film as well as a plethora of color inks and color combinations that can influence the final print. (A topic for another discussion.)

"Pages" is not a high-end graphics layout program. "Pages" was designed primarily for the home user and not the professional graphic artist. I am not familiar with your experience as a graphic artist but I advise you to carefully analyze all the options prior to making a decision that may influence your successful career advancements. It would behoove you to research Illustrator as well as the page layout programs I spoke of earlier then present your findings to your supervisors.

If you take my advise and do the research first the fruits of your software decision will always be clean, efficient files for your service bureau. And the quality of color separations will amaze you, your clients and reflect kindly to the bottom line of your employers.

Send me a message and I'll help as best I can.

All the best to you.

Dragon 1
dragon1@dragondezynz.com

Oct 9, 2007 3:26 PM in response to DennisG

Absolutely not Dennis. I have encouraged research above all else. It may indeed be that Pages may fit the bill if the printed material were created/printed "In-House." But his posting also eluded to the fact that his "Printer" stated they can work with (correct me if I'm wrong") a JPEG file.

Having designed movie poster's for a majority of the studio's here in Hollywood I have never experienced great offset printing from jpeg files. The problem is (IMHO) due to the compression technology. Where as a Tiff or EPS file produces higher quality results. But I digress from the point.

Years ago, and I mean YEARS, ago one of my favorite Art/Design professors exclaimed, "The Golden rule in creating great art is to 'Explore Relationships!' I took this to mean experimentation as well as research. So I encourage all who may read this - "Research all options, tools, software, shape, texture and color, to determine what is best to achieve your/client desired results. For as designers are we not creating art that satisfies the customers vision? Or do we sell our solution as the "Right" solution?

A little background information on myself - I also taught Air Brush as well as Scientific Illustration classes at Santa Barbara City College way, way, way back in the 1980's. Boy I just dated myself BIG TIME! And I love to poke fun at myself as well.

Explore Relationships. Experiment. Research to find the tools that would best achieve the desired results.

All the Best Dennis. I enjoy our conversations.

Oct 10, 2007 9:09 AM in response to Sam_the_manc

Many thanks for all your help. I feel i have not made mysellf clear. I have pages and photoshop elements already and was enquring about the best of the two for simple flyers to begin with, leading up to a full 8 page brochure in the near future.
I've only been in my position for 6 months with very little previous experience. At the moment i am only really learning the basics but the information given so far has been great as i would have been inclined to push my boss towards buying the full photoshop package in the future but having read what i have here and following advice i'm pretty sure i'll be pushing them towards illustrator. It certainly looks like the package for the future.

Oct 10, 2007 9:14 AM in response to Sam_the_manc

Sam,

Photoshop Elements is a tool for tweaking photos. Pages is a layout tool, which is what you need to bring all of the elements together to make a flyer. With Pages, the finished product has the potential to look great on the screen. Whether or not it will look great on paper is something for you and your printer to decide. That's why I've been recommending giving it a trial run.

-Dennis

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