Aac Plus

Question

Level 1

20 points

Aac Plus

Downloaded the latest itunes for windows and wanted to convert my .m4a lossless file collection into aac plus for my ipod shuffle, but there is no aac plus conversion under advanced/import to do this.
Apple offers aac plus on their website but its not supported as a conversion in itunes?
Who was the first company to come out with aac plus?
Thanks for all that help...

Windows XP

Posted on Oct 10, 2007 8:15 PM

Reply

Answer 1

StarDeb55

Level 6

19,695 points

Oct 10, 2007 8:26 PM in response to randyoz

"Apple offers AAC Plus on their website", not sure where you are seeing this. Are you talking about the iTunes Plus files offered in the iTunes store maybe?

Reply

Answer 2

yksoft1

Level 1

15 points

Oct 10, 2007 9:44 PM in response to randyoz

the so-called "iTunes Plus" is just a service that offer 256kbps non-DRM m4a files instead of normal 128kbps DRMed m4p files.
Currently Quicktime framework has no support for AAC+ encoding and decoding.

Reply

Answer 3

randyoz Author

Level 1

20 points

Oct 10, 2007 10:47 PM in response to randyoz

Appears they are using the term "Plus" as to imply "better" in that the kbs quality has increased from 128kbps to 256kbps and no DRM. They choose that term to fool people in believing they might be getting AAC PLUS encoded quality song files...
This is a marketing strategy that leaves them faultless.
Its just like when the word "Light" first started to appear on foods implying that it meant "Less calories". So as a marketing ploy many companies used the term "Light" but it meant no more than their product had a lighter color which wasnt false advertising.

Reply

Answer 4

Chris CA

Level 10

82,513 points

Oct 10, 2007 11:02 PM in response to randyoz

Most people have very little idea of what AAC is (apart from a song file), let alone what AAC Plus is, so I doubt very much Apple is trying to "fool" people.

You don't agree that 256 kbps AAC is better than 128 kbps AAC?

Its just like when the word "Light" first started to appear on foods implying that it meant "Less calories". So as a marketing ploy many companies used the term "Light" but it meant no more than their product had a lighter color which wasnt false advertising.
What?
Here's a clue -> http://www.caloriecontrol.org/foodlabels.html

Reply

Answer 5

randyoz Author

Level 1

20 points

Oct 10, 2007 11:33 PM in response to randyoz

"You don't agree that 256 kbps AAC is better than 128 kbps AAC?"
Whats to agree? Its pure fact the more kbps the better sound, common sense.
Thats not what im inquiring about.
Dont understand my comparison with food product, broaden your mind.

Companies hire people to create witty, catching adverstiments for their products which includes anything "using the right words" that will increase sales, which sometimes is deceiving. They could have used any other word besides "plus" along side the word aac. Funny the only other words used are PLUS, to indicate a different type encoding to the file..

Reply

Answer 6

Oct 10, 2007 11:34 PM in response to randyoz

iTunes Plus content means it is a higher sound quality, and is DRM free. That's the only difference. Apple doesn't state anywhere that the files are in a different format.

You can import and convert songs to higher quality files if you want, though (including 256kbps AAC files).

Reply

Answer 7

StarDeb55

Level 6

19,695 points

Oct 11, 2007 6:41 AM in response to randyoz

I don't believe they are using the term "AAC Plus" in reference to the store files. The term being used is iTunes Plus, you appear to have misinterpreted the iTunes Plus advertising as AAC Plus when it's not the same thing.

Reply

Answer 8

randyoz Author

Level 1

20 points

Oct 11, 2007 2:22 PM in response to StarDeb55

It refers to the songs you are downloading, which are aac files, .m4a, your not downloading itunes plus software...

Reply

Answer 9

Chris CA

Level 10

82,513 points

Oct 11, 2007 2:52 PM in response to randyoz

http://docs.info.apple.com/article.html?artnum=305567
"*What is iTunes Plus?*
iTunes Plus refers to songs and music videos available in our highest-quality 256 kbps AAC encoding (twice the current bit rate of 128 kbps), and without digital rights management (DRM)."

Not a word about AAC Plus

Reply

Answer 10

StarDeb55

Level 6

19,695 points

Oct 11, 2007 3:26 PM in response to randyoz

I am perfectly aware that iTunes Plus is not software. As I said, the term, iT Plus, is used to refer to the DRM free files in AAC @ 256 from EMI that the iTunes store now offers. Nowhere does any advertising, knowledge base articles or FAQ, does Apple state that these songs are in AAC Plus format. The term iTunes Plus is simply used to describe the DRM free, upgraded files as opposed to the regular DRM protected files.

Reply