AppleTV the HD-DVD / Blu-Ray / Cable and Satellite Destroyer?
Currently, they’re slating their movie rentals at a higher-than-rental store price of $3.99 for standard/new releases and $4.99 for HD movie downloads. If they could get their heads on right and make a flat-fee service something like what Netflix is doing with their rental program, they could take over the TV / Cable / Netflix / Satellite networks overnight. Just imagine! No more watching all of those commercials! No more waiting for the new release to show up in your mailbox! No more being stuck with a paltry selection of movies in the “Watch Now” or “On Demand”. This is the TV that everyone’s been wanting for decades! … that is if they can get rid of those super-high rental fees.
I’m thinking that if they were to do a program like the basic which gives the customer access to everything, rentals come at a fee just like they have now, with no monthly fee. Then they offer a deluxe package which includes 12-20 rentals (either Standard or HD) per month for $12.99 / month or so, in addition to all of the other features. They could also offer an Unlimited package for something in the neighborhood of $21.99 or up to as much as $25 a month and I think we’d see people switching over to AppleTV in droves. This could be the iPod of TV only with QUALITY audio and video. Bye-Bye Comcast Cable, DirecTV, Dish Network, Netflix, Blockbuster, RedBox and Hollywood Video. Hello AppleTV!
Custom PC, Windows XP Pro, AMD 64X2 Workstation