In my HI8 days, I experimented with various brands such as Sony, Maxell, TDK etc and found Sony to be the best. This has followed me in Mini DV tapes. I have also used Panasonic tapes, since I have a Panasonic Video Mini DV camera, and have found them to be fine also.
I never re-use tapes, and call me a snob if you like, but I always buy the most expensive ones. Probably not relevant, but let face it, compared to FILM, video tapes are cheap !
In digital, there may be not so much differences between brands, but in HI8 analogue, there certainly was.
Good luck
jc