This can be done, but it takes some doing.
Download SMCFanControl here:
http://homepage.mac.com/holtmann/eidac/software/smcfancontrol2/index.html
Once you install it, you'll need to open the preferences file for the application in Macintosh HD > Users >YOURUSERNAME > Library > Preferences using an application that can read and edit .plist files.
You will need to change the minimum allowed speed in the plist file to 0 from the default of 2000. Then, save the plist file, quit SMCFanControl and relaunch it. This will allow you to use SMCFanControl to completely disable the fans. Of course, there's a very good reason the application comes with a default setting of 2000RPM minimum. If you run your computer without fans for very long, you'll quickly find yourself in line to buy a new computer.