Pages and professional print shop

I have been a Quark user for five years (currently using v 6.5) and I am familiar with the file formats and preflight requirements for press ready files. When I first started using iWork, and specifically Pages, I was disappointed there wasn't some level of assistance in preparing files for a professional printer. I think an Export option to TIFF image at 600dpi would be easy to implement. The Export to PDF function only produces a file suitable for a desktop printer.

However, I really love Pages and I find myself using it more often than Quark for small projects. I have had great success sending these projects to digital print shops using some of the following tips:

1) Bleeds: Use the Manage Custom Sizes option in Page Setup to create document sizes with a 1/8" bleed all the way around. An 8.5x11 document becomes 8.75x11.25. Then set guide marks at .13 inches at the top/bottom, right/left of the page. Extend any color you want printed to the edge beyond those marks so the printer will have room to trim.

2) Exporting: Using the Export to PDF function will not work. If you have Acrobat 6.0 or better, I suggest using the Distiller. Just choose Acrobat as your printer and choose Press Quality for the setting. If you do not have Acrobat, but you do have Tiger, you can click on the PDF button and choose Save as PostScript. The print shop can distill that PS file into whatever PDF settings they require. This also preserves shadows and transparencies.

3) Colors: Your monitor only uses three colors when creating the images you see: Red, Green and Blue (RGB). Digital presses use four colors Cyan, Magenta, Yellow and blacK (CMYK). The colors you see on your screen will NOT look the same on the printed page. There are some things you can do to make them closer, however. Use darker tones and avoid bright, vibrant colors in your design. Or be prepared that all bright tones will be muted when printed. You can also use a Pantone/CMYK to RGB converter table (Google it, they are out there on the web) and see what the RGB equivalent is for your particular color. These can get you a lot closer to the desired output.

4) Image quality: Make sure that any image you insert into your document is at the highest possible resolution (DPI). I suggest 300dpi at a minimum. If you are using images you download from the web, resize them to the smallest size possible. If you are unsure of the resolution of your images, use the free Graphic Converter (www.lemkesoft.com) to determine resolution and to adjust it as well.

Hope this helps a bit. I put way too much time into experimenting with various settings just to find a way to make Pages a viable part of my document workflow. It was worth it, though.

Posted on Oct 3, 2005 3:13 PM

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13 replies

Nov 29, 2005 12:51 PM in response to shuffle_pod

shuffle_pod - Thanks for the very useful information you posted. Unfortunately, I am still having some difficulty with exporting a correct PDF.

a) I tried Export to PDF as well as Print to PDF. They seem to do the same thing. Everything looks great on Preview, but shadow lines on my photos disappear when I open the PDF using Adobe Reader on Mac, Adobe Reader on PC, and Adobe Acrobat Professional on PC.

b) I tried Print to Postscript. Then I opened it with Adobe Distiller on PC, which created a PDF file. The shadow lines render properly, but there are major graphical errors elsewhere (text block distorted/missing)

c) I tried Print to PDF-X. My 26MB Pages file turned into a 2.6MB PDF file. Shadows render properly, but photos are severely pixelated. Also, text blocks now have a shaded box surrounding them.

Anyone have suggestions?

PS - Let Apple know that this needs to be fixed! Send them feedback here:
http://www.apple.com/feedback/pages.html

Nov 29, 2005 1:27 PM in response to Matt Ma

I'm struggling with this obvious issue with exporting to a pdf file. I'm new to mac, and enjoyed using Pages to create a good looking document. If I'd created it in a Windows format (within a Word doc.) I would have used the Compression facility and saved it as a pdf and emailed it out. However here I am creating something great, and yet not being able to email it. So I'm asking myself the question - why have I bothered? I could have created a reasonable document a wek ago and emailed out; here I am messing around with what I perceive is something that isn't going to work.

See http://discussions.apple.com/thread.jspa?threadID=250608&tstart=0

Mac OS X (10.4.3)

Oct 4, 2005 11:06 AM in response to shuffle_pod

Shuffle Pod,

I'm so glad that you brought this up. I've made a beautiful 3 panel brochure with Pages, saved it as a pdf, and brought it to Staples for printing.

a) my image shadows disappeard.
b) although the file was visible and correct on the store's pc monitor, print-outs always came out minus the front panel.?.

So, I went home, saved it as a .ps and brought that file to them. They were unable to open it.

Is it possible to use my own computer (tiger, distiller, etc.) to create a pdf that is of high quality (including my shadows/transparencies/etc.) & which they can simply open and print?

If not, any suggestions on what I might tell them about how to open the .ps?

Random question: is Distiller free?

Thank you so much for addressing this!
Jen

2) Exporting: Using the Export to PDF function will not work. If you have Acrobat 6.0 or better, I suggest using the Distiller. Just choose Acrobat as your printer and choose Press Quality for the setting. If you do not have Acrobat, but you do have Tiger, you can click on the PDF button and choose Save as PostScript. The print shop can distill that PS file into whatever PDF settings they require. This also preserves shadows and transparencies.

Oct 6, 2005 9:46 AM in response to Dale Gillard

Hi RicD and Dale,

Thanks to you both for the suggestions. As I write this, I'm at work & my Mac is at home -- but I'm going to reply with the info as I remember it.

Bottom line: I still can't get the shadows to show. Instead, I'm seeing the images with pixely edging. I sent the pdfs I made w/ your suggestions to myself here at work to view them on a pc -- which is, I guess, how they'll be viewed on the computer at Staple where I want to get them printed).

I did try the pdf-x suggestion, and I did try LOOKING for the filters you mentioned Dale (color-sync) but didn't see them after trying "File > Print > PDF button...more options than the fixed 'Export to PDF' command.".

Sorry to be dense but where are those filters in there (I saw an option to edit the pdf menu, but not a list of filters)?

I love the way it looks on my computer, but it just doesn't look great on any non-mac machines. Do I need to use the "encode pdf" or other options that come up under print>pdf?

-Clueless Jen...

Dec 6, 2005 8:53 AM in response to shuffle_pod

I am working on a dummy for a 8 page magazine, and your suggestins for bleeds and pdf are very useful.
I can't find a solution to this:
first page bleed (photo) leaves no space for section break to stay on the page, it overflows to the next. So, when next page is added, it becomes page 3 leaving page 2 blank.
It is the first time I am returning to page-making after a long break. I worked with Quark 10-15 years ago, just before the internet arrived. So, it's a bit of a first grade again for me.
Thanks for any help.

iMac, iBook Mac OS X (10.4)

Mar 4, 2006 3:35 AM in response to shuffle_pod

Hullo Shufflepod:

Thank you very much for your report. It does indeed seem to be true that output to RGB is the norm with most printers, including mine. You can use all the resources referred to in replies to your post - but if your printer driver will not accept CMYK, then everything is translated back into RGB, with resultant limitation in any subtlety of colours - at least for text. Many ink-jet printers provide for additional settings for photographs; but getting just the right ouput for majuscules, coloured frontispieces or cover design remains beyond them (and probably beyond the inks they have) even whilst their resolution can remind of the best lithography; and even letterpress output.

Since, to me, the attraction of Pages is to readily input type, and at the same time get it ready for publication, this is no small issue. I am presently taking it on faith that commercial printers will be able to interpret my intentions, and come up with what I really want. As the result of your comments, though, I will catch up with Acrobat etc, and see how much closer it can take me to what I want to show them.

Should you draw any conclusions from your work as to how press-ready output may be incorporated into Pages, please make sure that you input your thoughts to Apple, per the "Provide Pages Feedback" under the main menu.

It seems to me that the real potential of Pages is to provide a ready and intuitive interface for the input of text and graphics, through to setting for publication. None of the purely designer intended programs seem to provide for this first step, whereas no other word processors seem to get anywhere close to an acceptable standard for typography - particularly for anything more than a "penny plain" result. I'm after "tuppence coloured," and really do respect the contribution that users of fully fledged design programs can make to the development of Pages. Certainly, I am hoping that as my current project reaches completion - by about this time next year - both Pages and printers will be au fait with this potential, and be ready to accept Pages files for final designer touches (e.g., for cover design & etc.) and refinement of typesetting elements for final and professional printing and binding. Obviously, for any sizeable pre-publication run, lasers might be appropriate. But the acid test still remains as to whether Pages output can be made to follow through to fully commercial printing.

The capacity to subvert the pre-conceived market paradigms of present publishing is no small matter at all, and the market-ready development of a program like Pages would seem to me to be the most effective way of breaking down such current de-facto censorship of literary expression.

Strength to your arm, and

Cheers.

iBook G4 Mac OS X (10.4.4)

iBook G4 Mac OS X (10.4.4)

Mar 4, 2006 6:27 AM in response to shuffle_pod

Hello,

I have done no design projects for clients with Pages yet, because I am using Illustrator for many years now. I know that Pages is for many tasks a really good tool with nice workflow and short ways for target achieving (if you know the work philosophy of Pages). I am writing manuals and do my entire paper communication (letters, invoices, etc.) with Pages. For this the CMYK print with PDFs was fine.

But I thing the real break for professional use of Pages for design tasks is the lack of full tone color handling like Pantone etc. I have a lot of clients with special CI-colors and it would be a pleasure to do letters, brochures, flyers and posters etc. with Pages. But all I have tried in this direction ended very early in the layout state.

And I think this is nothing what Apple will ever insert into Pages and so it will never be a tool for professional design.

Frank.

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Pages and professional print shop

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