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I have heard that not all generic USB chargers work on iPods - maybe the one you bought is not compatible with iPods.
If what you have is the original Apple power supply (the square white one with detachable plug and Apple logos on both sides) yet still doesn't charge your iPod shuffle, it's probably broken.
If what you have is the original Apple power supply (the square white one with detachable plug and Apple logos on both sides) yet still doesn't charge your iPod shuffle, it's probably broken.