Could be a marketing ploy too to make you think 'ah it's got a USB port for expansion', and then you get directed to the small print.
There is absolutely no-reason that they couldn't use it's functionality if they wanted to. Maybe it was added to give some future expansion capability if they ever decided to make any add-ons.
Yes, indeed it is. I've been doing extensive research before deciding to purchase an Apple TV. There are plenty of hacks available, most notibly the patchsticks.
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Apple TV USB port
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