This is a complicated topic. But it boils down to this: basically, there is no difference between 300dpi and 72dpi!
For example, a 12 mexapixel photograph made at 300dpi will make an acceptable print about 9.5 inches by 14 inches in size. The same photograph, at 72dpi, would be about 40 by 60 inches. Stand back at normal viewing distance from either photograph, and the will look about the same. That might be hard to believe, but it's true.
That is all your really need to know. Don't worry about dpi.
But if you want to know a little more, here it is:
- Your local vendor shouldn't be asking for a particular dpi. The vendor gets the photograph from you as a digital file, and then the vendor makes the print for you, at the print size you ask for. As the vendee, you should have NO concern about dpi, unless you've cropped away most of the photograph to begin with, meaning there might not be enough pixels to work with. The vendor should tell you if there is a problem, though.
I speak with some knowledge about this topic, as I've periodically submitted digital photographs for publication. The publisher usually asks for a file size that is the equivalent of 300 dpi. Why? Because that's the standard figure publishers have settled on in the publishig world.
For example, my book publisher asked for files with a minimum of 300dpi and added the minimum size necessary in inches: 8.5x11. The publisher could have asked for 72dpi at 35x45 inches, which would have been the same as 8.5x11 at 300dpi. The size of the pages in the book were 8.5x11 inches. A publisher will, in fact, often print at considerably less than 300dpi, but asking for a file with 300dpi allows, among other things, the ability to crop out some of the image while still retaining high enough resolution for a print.
So, for you, dpi is irrelevant, whether you burn your photograph to a CD or send it to the vendor as an online file.