The unlimited data plan is required as long as you remain an AT&T subscriber with the iPhone.
With the iPhone's visual voicemail feature, all visual voicemail messages are downloaded to the iPhone via AT&T's data network only. If you don't have a data plan, you would pay extra for the data download for each voicemail and if you request that data access be completely disabled for your line/number, you wouldn't have access to visual voicemail, which is one of the best features with the phone IMO.
But you can't get rid of the data plan with the iPhone 3G especially when AT&T is subsidizing or discounting the full retail cost.
The iPhone is designed to always have an internet connection as long as you have a wi-fi network that you have access to, or cellular reception. A number of people say they don't need the data plan, but you don't have wi-fi access when driving in car or unless you are stationary in a location where there is a wi-fi network available that you have access to. And you will use it more often than you realize. Right now you have to wait until you are connected to a wi-fi network that you have access to for internet access with your Touch. With the iPhone, you don't need to wait - you always have internet access as long as you have cellular reception.
The unlimited data plan cost for the iPhone 3G is AT&T's standard unlimited data plan rate for all phones in the smart phone or PDA category, regardless if such a phone is a 3G phone.
If you don't need or want the unlimited data plan, you should consider upgrading to another phone that isn't in the smart phone or PDA category or which does not require a data plan.
Message was edited by: Allan Sampson