Paul,
This was certainly a rather mixed-bag topic, and pretty far off the mark. If you find a JPEG file, and copy it, and then paste into a New Message it is not changed to TIFF. The conversion to Tiff is limited, in my experience and testing, to images contained within HTML text, and this is what causes the conversion, because you are pasting both text and image -- the text is the actual link of where the image resides on a server. To see this, control-click on an image in a page on Firefox, and choose Send Image -- you will see that it results in a New Message window with the link of where the image is located, ending in .jpg -- but it is not the image.
Open the same page in Safari, and control-click on the image, you see that the resulting contextual menu has a different set of choices, one of which is to Copy the Image, but the result is different as others have pointed out.
This action is not due to anything in Mail, but rather to the contextual menu that is implemented for use in Firefox vs Safari.
Ernie