Hi Colin,
For Geotagging, for the actual device itself there are usually two things you need to consider. One is what format does the device save your logs (e.g. GPX, NMEA, a proprietary format, etc.) and can that format be easily converted to other formats as needed (GPS Babel tends to be the app of choice for conversions between formats). And two, how easy is it to get the log files off the device and onto your Mac.
Beyond that everything else tends to be bells and whistles, for example, don't worry about the software that might come with a device as they are just giving one of many to choose from. You can try out many different apps that are free, shareware, and commercial.
That said, the device you are looking at appears to Geotag photos directly on a memory card, so you don't need a computer to do it. Kind of neat. But again, the two things you will want to investigate with this device is can you easily download the logs from the device to your computer? And in which format are the logs.
While the internal tagging to the card may work great, you may A) run into issues where you need to retag or otherwise fix the tagging (e.g. you accidentally had your camera time set wrong so all the photos are tagged incorrectly) or you simply want to plot your route and see where you walked/drove/biked that day on a map.
Apparently the Sony one connects via USB and mounts as a USB drive so you can get to the log files. No idea which format they are in. I do like that you can use a AA battery in it so you can use a rechargeable AA or grab an alkaline one at a store in a pinch. Non-replaceable built in rechargeable batteries are always kind of scary since you KNOW you will forget to charge it up before a big day out.
I don't care for its price. It is a bit more than most other Data Loggers with really the only additional item being having the ability to Geotag photos directly on SD or Sony memory sticks. But if you want to geotag photos from a camera that uses different types of cards (like Compact Flash in many dSLR cameras) you won't be able to insert hose cards and will be back to geotagging on the computer anyway. If your camera uses Sony Memory Sticks (you do have a Sony, so I guess that would be a yes) or SD cards, then you should be all set.
Other than the price, I don't see anything particularly concerning with the Sony and it will probably work great.
Good luck,
Patrick