Router/Firewall /Port Forwarding Setting for Web Server

Neither of those options sound like what you're looking for.

You're looking for Port Forwarding.

Your best bet is to visit http://www.portforward.com/ and lookup your specific router make/model. You'll likely find the instructions there.

Assuming your site is Ban Soon Sewing Machine, I can get to your site just fine.

Are you trying to access your site from inside your network, or outside?

If inside, it may be that your router can't handle NAT connections from the inside network back into the inside network - some routers can and some can't.

If that's the case your options are to:

1) replace the router with something that supports this NAT bounceback

2) Run a separate internal DNS server for internal clients, where this DNS server knows your web site's internal address rather than the external one.

3) Add the IP and name of your site to /etc/hosts. This will cause your Mac to talk directly to the server, rather than trying to talk through the router.

Yes, I'm accessing it internally. I'm bit confuse over the NAT bounceback that you mention.

To make this connection, you have a couple of choices:

1: use the internal IP address and connect directly to your web server on its internal address.

2: utilize an IP router (router and NAT and firewall device) that is capable of recognizing that the IP address requested in the out-bound network connection from your web browser on your LAN is targeting your public static IP address and to then "bounce" the outbound IP traffic back onto your LAN. This where the outbound IP traffic and the web server is reflected or routed or bounced back to your server. In particular, routed back through your NAT and port forwarding processing at the firewall and along to the target server on its internal address.

In simplest terms, this "bounceback" is a firewall that allows internal IP traffic destined for your public IP address to be looped through the NAT and port-forwarding and back inwards.

Some IP routers can do this. It appears that your present IP router cannot.

I don't know the details of the 2WIRE 2701HGV-E device implementation, but (in the absence of a firewall rule blocking this traffic) this IP "bounceback" routing generally either works, or it doesn't.