Ejecting is so old school. I just unplug it like I have been doing for years. No problems yet. I figure that the hardware shouldn't be affected even if there is a little data loss and if it is, it's crap and I will take it back.
I think the ejecting legend has become a remnant from old-school mac days that hangs around to keep you from unplugging while syncing. Shouldn't be a problem....at least from what I have experienced on Windows. I am not sure if Macs still require that ejecting stuff on external media...