AHA! I may have found the problem, for me at least.
After changes, my battery has lasted:
1 Day, 1 Hour in standby.
4 Hours, 50 minutes usage.
_Some improvement on my half a day battery life results before._
*Here is what I did*
I forgot to turn off Push Notifications - the new feature introduced in 3.0 for 3rd party app notifications. I have TapTap the game installed and this asked for push notification access when it updated after my upgrade.
Since turning it off yesterday at 14:00 BST, my phone has lasted till now, 15:40 BST today, and the battery usage bar looks as though it has 1/4 charge left, although this could mean 5 minutes for all I know!.
*Here's my settings:*
Software: 3.0
WiFi: ON all the time
Bluetooth: ON all the time
Push Email: ON for Exchange account
Fetch: ON 1 HOUR for 1 account
Location Services: ON all the time
Backlight: 50% AUTO
3G: ON
Another thing that has me miffed, is my usage results that my iPhone reports. I didn't use my iPhone at all yesterday, yet I came to view my battery usage stats, and it reported over 2 hours! WHY!?