I had that problem myself just last week, and this is what Apple told me to do. It worked for me.
Choose Start > Computer.
Choose Organize > Folder and Search Options.
Click the View tab.
In the "Advanced settings" pane under "Hidden files and folders" make sure that the "Show hidden files and folders" option is selected.
Click OK.
Navigate to the following location by either typing it into the address bar, copying and pasting it into the address bar, or clicking through the folder hierarchy listed:
C:\Program Data\Apple Computer\iTunes
Right-click the SC Info folder shown and from the shortcut menu, choose Delete.
Restart the computer.
Open iTunes.
Authorize your computer to play your purchases.