Ok let me put a stern end to the misinformation here!
I am a computer specialist at Best Buy Store #1454 in Portland, OR. Im sorry if anyone here has had a bad experience at any Best Buy in their area, but I guarantee that you didn't get that experience in my store.
For the record, WE DO give not only the education discount but also the free iPod touch 8gb for college students while the promotion is going on at the Apple store.
As far as Markb3d's comments, I would love to know what services and offers we don't include or surpass? Apple Care doesn't include accidental damage protection which Geek Squad Black Tie does. If you crack your screen, spill coffee on your macbook pro, drop your computer, your S.O.L under Apple Care. We also give you a free replacement battery and ac adapter... Best part is the 3 year Black Tie costs the same as 3 year Apple Care. Questions? come see us or visit Geek Squad. Apple's Genius Bar is still going to have the edge for trouble shooting various things on the fly, but thats why we work with them!