I forgot my parental control password, how do I reset it?

i think you may have to restore the appleTV to factory settings (press and hold menu + down button until the amber light appears, then follow until you get the option to restore to factory settings) and then do all your settings again...

but i think there may also be a "reset" in there too (in the same menu as restore or in settings somewhere not sure..) but that would reset everything without actually starting right from scratch..