As stated earlier in this topic, have late 2009 iMac 27", warranty gone as the machine was purchased Dec 2009.
Update to my situation, the short version: Apple took care of the bill.
The longer version: Contacted Varimport here in Finland (Turku offices to be exact) and asked their price range for this. They called back saying I should first contact Apple and ask if they'd cover the costs. If they'd refuse, then Varimport would have to take in the computer and send in their own letter asking for Apple to cover the new display. I called Apple Finland and the guy gave me a cold sholder so I arranged for Varimport to come in and take the machine. The call to Apple was done on Monday (last week) and Varimport had the machine on Wed. They called me back this Monday to arrange for the delivery. The repair guy said he had to file the papers twice as my original receipt didn't have the serial number. But after he had written it down for Apple, everything was okay. The only concern really was that the machine is around 18 months old as that seems to be the cut off date for Apple to fix thing. But luckily it went through.
I'm currently trying to get the original store where I bought the machine (not Apple Store) to cover the 105 € that I paid for the repair service (machine delivery + the papers they filled in for Apple). Apple Finland said that by law the store is responsible for that and not them. So we'll see what happens with that.
To recap: contacted repair shop and Apple on Monday, got the machine back the following Monday, didn't pay for the new display.
Couple of other things to consider - at least with Varimport in Finland, the display would have cost me 600-700 euros plus their fee of 100 euros. So there is some air there with the prices, not sure who's adding the gap and at what point (US$600 to £500 to 6-700 €).
The repair guy also said that "Apple has learned their lesson" with the displays so this shouldn't be a problem anymore. Not sure what to make of that, perhaps that's the case or perhaps not as some people have this same problem multiple times.
Anyway, if you are in Finland, I totally recommend Varimport and their services 🙂